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商品編號： UV7369 出版日期： 2017/11/09 作者姓名： Whitler, Kimberly A;Raggio, Randle D. 商品類別： Marketing 商品規格： 4p 再版日期： 2021/05/17 地域： 產業： Retail and consumer goods;E-commerce industry 個案年度： -
商品敘述：
Ashton Thyme''s, an upscale furniture boutique in Athens, Georgia, has been granted exclusive territory to sell antique-reproduction furniture from Country Market Collection. But a customer has found the same Country Market Collection products Ashton Thyme''s carries for a lower price online. The customer offered Ashton Thyme''s the opportunity to match the online price, which the manager declined. This situation prompts an angry call from the manager to the owner of Country Market Collection, arguing that sales to websites infringe on Ashton Thyme''s exclusive territory rights.
涵蓋領域：
Brand equity;Branding;Quality management
相關資料：
Case Teaching Note, (UV7370), 2p, by Kimberly A Whitler, Randle D. Raggio
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